frequently asked questions

Maybe it’s a company, a book, a podcast, an event, or your own consulting practice. You’ve thought about it for a while and you’re not sure you can do it. You’re who we have in mind. People who have already started are welcome too, especially if they remember what it felt like to begin.

This isn’t a pitch night. If you’re coming to find investors or customers, this probably isn’t the room. If you’re coming to listen, learn, and be in community, it is.

We’d rather fill the room with the right people than with the people who can afford it. What guests pay covers the venue, food, wine, and the musician. Paying more helps keep the door open for someone else. What you pay is never shared and has nothing to do with whether you’re approved.

Most evenings start at 6:00 pm and run about three hours. The exact time is on each event page. You’ll have time to settle in with a glass of wine and something to eat. James welcomes everyone, then hosts two conversations with guests. After that, the room asks questions. A musician plays, and the rest of the night is for talking with the people around you.

There are about 50 seats. We read every registration and try to bring together a room where people feel safe saying true things. Approval isn’t about status or experience. You’ll hear back by email either way.

Tell us who they are, what they started, and why their story might help someone begin. You’re welcome to recommend yourself.

Let us know as soon as you can, even on the day. Someone waiting for a seat will be glad to have it. If you paid and would like a refund, say so in your email.